About

We align vision, culture, and identity with business and brand strategies around a Gamechanging Idea®, securing an attractive position and competitive advantage for your brand. We nurture tomorrow’s leaders with creativity and bold design, setting your company on a trailblazing path to leadership.

Brandheat™

Our story

Hatch & Co emerged from the founders’ profound interest in and extensive experience with brand building. Since 1998, Nicolai Lyngholm has held executive positions worldwide, developing brands and designing commercial business models, products, and services within lifestyle sectors such as entertainment, travel, fashion, sports, automotive, charity, and design.

As the CEO and founder of management consultancies, advertising agencies, and design companies, Nicolai has vast experience in aligning vision, culture, and brand to create authentic, commercial, and aspirational brand strategies, communication design, as well as concept and product design.

In 2016, Hatch & Co was founded on the idea of creating BRAND LEADERSHIP. By merging business strategy with brand strategy, a new breed of agency was born. Our ambition is to help brands lead their category by discovering a GAMECHANGING BUSINESS IDEA® and activating that idea through compelling and aspirational brand design, culture design, and iconic business moves, ultimately winning hearts, minds, and markets for our clients.

A new breed

Trajectories

We also believe in trajectories, not positions. Branding used to be about creating a unique position in the consumer’s mind. While we still believe in the art of differentiation and creating compelling brand stories that consumers aspire to, we also believe that strong brands need to stay relevant, authentic, and cool. In recent decades, most organizations have focused predominantly on continuously improving their promises, processes, and delivery. While kaizen-like incremental change remains fundamental, it is no longer sufficient. In a world where people’s expectations evolve faster than businesses, customers will increasingly reward bold moves that challenge those expectations. Incremental change will keep brands in the game, but well-timed, brave moves will propel brands ahead of customer expectations, ultimately driving extraordinary business results.

Our Mission

To help ambitious and visionary entrepreneurs, and bold established companies, realize their full business potential by creating extraordinary brands built on GAMECHANGING IDEAS®

 

OUR BELIEFS

Bold Moves
Because the world needs more leaders than followers

Clear Trajectories
Because consumers and markets are dynamic – not static

Ambitious Goals
Because good enough is the enemy of greatness

Meaningful purposes
Because wealth without values is worth nothing.

We don’t subscribe to the classic consultancy model where hourly rates and vague methodologies dictate the delivery. Think of us as a creative task force, seamlessly integrated into your team.

We are not a management consultancy. We are not an ad agency. We are a brand agency. We combine the deep strategic thinking and business acumen of management consulting with the creative energy and design thinking of the creative industry. We merge business with design to build compelling commercial brands that stand out. We call it the BUSINESS OF BRANDING®.

We also believe that no single agency can excel at everything. Therefore, we operate as an agile, network-based agency composed of senior experts in strategy, design, and concept development.

We describe ourselves as business designers or brand architects, working from within the company’s control center alongside both the company’s own team and our network partners.

We take pride in identifying business opportunities, defining and executing strategies, and designing brands, business models, identities, and brand experiences to create meaningful connections between businesses and people. We are an international mix of researchers, strategists, and multidisciplinary designers. Although we are a Danish agency, we work wherever our clients need us around the world.

OUR PHILOSOPHY

Gamechangers®

We believe that brands are bold, game-changing ideas that we live by. These ideas bring the brand promise to life and have the power to reshape categories, driving explosive business growth. Strong brands are essentially beacons that help us navigate the abundance of choices we face and the building blocks we use to shape and curate our personalities. As marketing and branding guru Seth Godin puts it, “A brand’s sole purpose is to create a community around an idea that can be cultivated, supported, and celebrated through the company’s products, services, and actions.”

  • Founder & CVO Chief Visionary Officer

    Aarhus & Copenhagen
    +(45) 2277 1731
    njo@hatched.dk

  • Frank Studio / Culture Works / Design People / Set Snail / Aggi Film / Photopop / Core Consult and 100+ freelance designers from UK, Denmark, Sweden, Holland and the US.

  • In addition to Hatch&Co, we co-manage Tango with Frank Studio. Tango is our campaign and brand activation agency. Find more information here.