Brandheat™


Brandheat™ is a proven concept and methodology that, through 9 steps, helps companies find their mojo and unlock their full brand and business potential while shaping the bold leaders of tomorrow.

Through our unique discovery and design journey, based on strategic creativity, we help brands create roadmaps to stronger brands and customer experiences.

With our involving and creative process, we collaborate to ideate Gamechangers™, set a clear direction, shape a compelling narrative, reinvent your presence, and activate the core brand idea into powerful communication and culture codes.

This leads to the creation of meaningful and powerful customer experiences and products, and ultimately Brandheat™.

Brandheat™

GAMECHANGERS™

In a world where customers’ expectations move faster than companies’ ability to respond, and where we need to navigate through a fluid market landscape, investing in your brand is key to long-term success.

The fastest growing brands are making what we call Gamechangers™—the big bets that transform the way customers interact with brands. When executed successfully, Gamechangers™ reframe customer expectations and result in temporary market monopolies and noteworthy brand and business successes.

A Gamechanger™ is a big and bold idea that has the power to be elevated into a compelling brand narrative, business model, product or service as well as serve as fuel for a winning culture.

Gamechangers™ at its core, is an idea that significantly alters the way things are done, often leading to a major shift in a particular field or industry. Gamechangers™ often disrupt the status quo, introduces new ways of thinking or operating. They can lead to significant improvements, efficiencies, or entirely new opportunities.

The Gamechanger™ is ideated from the intersection between four key elements in Brand Leaders™ brand core: 1) The core capabilities of the brand (what we are really good at), 2) The core passions of the brand (what we love to do) , 3) The core market opportunity (what the world needs), 4) The core business opportunity (What we can make money from).

BRANDHEAT™

BRANDHEAT™

BRANDHEAT™

BRANDHEAT™

How to build a brand that leads.

Strong brands with Mojo™ are built from the inside out, but they must resonate with consumers in a way that makes them irresistible and remarkable.

That is why Hatch & Co always begins the brand-building process by searching for the game-changing idea that sets the brand apart from the competition and provides a competitive advantage.

Brandheat™

The Brandheat™
process