Brandheat™

Brandheat™ is a proven concept and methodology that, through 9 steps, helps companies find their mojo and unlock their full brand and business potential while shaping the bold leaders of tomorrow.

Through our unique discovery and design journey, based on strategic creativity, we help brands create roadmaps to stronger brands and customer experiences.

With our involving and creative process, we collaborate to ideate Gamechangers™, set a clear direction, shape a compelling narrative, reinvent your presence, and activate the core brand idea into powerful communication and culture codes.

This leads to the creation of meaningful and powerful customer experiences and products, and ultimately Brandheat™.

Brandheat™

GAMECHANGERS™

In a world where customers’ expectations move faster than companies’ ability to respond, and where we need to navigate through a fluid market landscape, investing in your brand is key to long-term success.

The fastest growing brands are making what we call Gamechangers™—the big bets that transform the way customers interact with brands. When executed successfully, Gamechangers™ reframe customer expectations and result in temporary market monopolies and noteworthy brand and business successes.

A Gamechanger™ is a big and bold idea that has the power to be elevated into a compelling brand narrative, business model, product or service as well as serve as fuel for a winning culture.

Gamechangers™ at its core, is an idea that significantly alters the way things are done, often leading to a major shift in a particular field or industry. Gamechangers™ often disrupt the status quo, introduces new ways of thinking or operating. They can lead to significant improvements, efficiencies, or entirely new opportunities.

The Gamechanger™ is ideated from the intersection between four key elements in Brand Leaders™ brand core: 1) The core capabilities of the brand (what we are really good at), 2) The core passions of the brand (what we love to do) , 3) The core market opportunity (what the world needs), 4) The core business opportunity (What we can make money from).

BRANDHEAT™

BRANDHEAT™

BRANDHEAT™

BRANDHEAT™

How to build a brand that leads.

Strong brands with Mojo™ are built from the inside out, but they must resonate with consumers in a way that makes them irresistible and remarkable.

That is why Hatch & Co always begins the brand-building process by searching for the game-changing idea that sets the brand apart from the competition and provides a competitive advantage.

Brandheat™

The Brandheat™
process

  • Unleash your creativity to envision groundbreaking ideas that can revolutionize your industry. This step is about thinking outside the box and identifying unique opportunities that set your brand apart from the competition.

  • Define your brand’s long-term goals and aspirations. This involves setting a clear vision for the future, outlining strategic objectives, and ensuring that every action aligns with your overarching mission.

  • Continuously seek innovative ways to enhance your brand’s unique strengths. This could involve adopting new technologies, refining your products or services, and staying ahead of market trends to maintain a competitive edge.

  • Establish a clear and actionable roadmap for achieving your brand’s goals. This includes setting specific, measurable, achievable, relevant, and time-bound (SMART) objectives, and ensuring that your team is aligned and motivated to follow this path.

  • Refresh and modernize your brand’s image and messaging to stay relevant in a dynamic market. This might involve rebranding efforts, updating your marketing strategies, and ensuring that your brand resonates with your target audience.

  • Inspire and engage your stakeholders, including employees, customers, and partners. This step focuses on building a passionate and committed community around your brand by fostering strong relationships and creating memorable experiences.

  • Expand your brand’s reach by building and nurturing a loyal customer base. This involves leveraging social media, creating valuable content, and implementing strategies to increase customer engagement and retention.

  • Regularly track and analyze your brand’s performance to ensure you’re on the right path. This includes monitoring key performance indicators (KPIs), gathering feedback, and making data-driven decisions to optimize your strategies.

  • Be prepared to adjust your plans based on new insights and changing circumstances. This step emphasizes the importance of flexibility and adaptability, ensuring that your brand can pivot and thrive in an ever-evolving market.