Simple, safe and superior protection

Imbox Protection is the global leader and developer of an innovative in-store footwear protection service developed in Denmark.Imbox Protection offers a unique and award-winning solution for retailers, providing protection against water, salt, and sun damage for shoes. The treatment is quick, taking less than a minute, and is environmentally friendly and safe for both people and the planet.

Challenge
Imbox Protection needed assistance transitioning from being an innovator and tech engineer/manufacturer to a global commercial B2B brand. The company was already established as a retail service provider with a unique invention but required a clear brand direction to raise global awareness, establish an attractive and attainable position, and generate leads in Europe, the US, and Asia.

Solution
Hatch & Co established an interim marketing department that collaborated closely with the newly formed revenue team at Imbox Protection. Over the course of a year, we developed a new brand strategy and identity, an international go-to-market strategy, sales collateral, lead generation campaigns, and a complete makeover of all branding and design across all touchpoints in the customer journey, in eight languages.